industry since 1994, the year when he founded his own consulting company GeniSim Inc (www.genisim.com).
Before that, he graduated with a Ph.D. in chemical engineering from Laval University in Quebec City in 1984, and
then worked 10 years as a research engineer for Alcan International. His main research interests are the development
of mathematical models of the Hall-Héroult cell dealing with the thermo-electric, thermo-mechanic, electro-
magnetic and hydrodynamic aspects of the problem. He was also involved in the design of experimental high
amperage cells and the retrofit of many existing cell technologies.